Dr Catherine Archer – Life Lessons
Dr Catherine Archer is currently an academic working in Strategic Communication at Murdoch University. She researches social media and completed her PhD in 2017. Her research was related to social media influencers, so she was a perfect choice to talk about personal branding with the Year 11 students during Pastoral Care Time (PCT).
Catherine discussed the negative and positive aspects of social media and the impact it has on individuals. Through some great examples, Catherine walked the girls through how to implement positive branding on their social media profiles, to have maximum benefit.
We are very grateful to Catherine for sharing her expertise with the College.
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