Priscilla Unlocks a New Business
Priscilla Peselj (Del Borrello) graduated from Santa Maria College in 2009. Since leaving the College, Priscilla has started multiple businesses, with her latest venture being Lash Vault. Lash Vault is an innovative makeup business that sells false lashes through vending machines. You may have seen some of these machines around Perth. We asked Priscilla some questions to find out more about her and her business.
What have you been up to since leaving Santa Maria College?
Since leaving Santa Maria I have always been running my own business. I started with sports nutrition brand, Raw Nutrition. We had 10 locations across Perth and then I took a five year break to have my four kids. Since my kids have started back at school, I started Lash Vault six months ago. It’s Australia’s first and only Lash vending machine. We currently have seven locations in Perth and will begin our national roll out in April.
What inspired you to start your business, Lash Vault?
I was inspired to change the lash industry, I always struggled to find high quality faux mink lashes in the shops. Instead, I thought to open Lash Vault to make lashes easily available in vending machines.
What is your favourite part of being an entrepreneur?
My favourite parts are being creative, the flexibility, and innovation.
What has been the biggest learning curve since starting your business?
My biggest struggle has been negotiating with the shopping centres. My vision with Lash Vault isn’t traditional vending. It’s been trying to persuade centres to take our business model and place us in high traffic locations in the centres, rather than traditional locations near toilets.
Do you have any advice for students who may want to start their own business?
Don’t give up on your vision. You have to stay prescient. We have been told no by centres, but we will keep trying.
Who inspires you and why?
I have always been inspired by Janine Allis, the owner of Boost Juice. She is a successful businesswoman that has always inspired me into retail in shopping centres.
I imagine having your own business would be full on. What do you do to relax/unwind?
I love to relax and spend quality time with my children to unwind.
Thank you for taking the time to chat with us, Priscilla!