Old Girl Maggie Cripps’ Entrepreneurial Success

Maggie Headshot

How often do you come across a 24-year-old who has completed a Commerce degree, worked as a Financial Analyst at one of the ‘big four’ consulting firms AND built a successful business from the ground up?

Well, look no further.

The sky is the limit for Maggie Cripps (2015), who launched her small business Smoothie Stick just over a year ago on 1 February 2021.

After noticing a gap in the market for high-quality dermaplaning blades, Maggie took it upon herself to create her own. Smoothie Stick was born. 

Dermaplaning is a procedure that exfoliates the skin, removing dirt and vellus hair, better known as ‘peach fuzz’.

Unlike any other product on the market, the Smoothie Stick razor is made of 100% stainless steel and is 100% recyclable.

When asked what inspired her entrepreneurial adventure, Maggie had plenty to say.

“As a kid I was always trying to sell things around the house on eBay (sorry Mum) and coming up with crazy business plans!

In Years 11 & 12, I studied Business at Santa Maria and then completed Commerce at university, so I think it’s always been in the back of my mind that one day I wanted to have something of my own.

Working at Deloitte also gave me great exposure to the business ecosystem, so when the idea popped into my mind about selling dermaplaning tools, I thought I would just give it a go and see where it went!”, explained Maggie.

As consumers, we often only see the ‘pretty side’ of a brand and are oblivious to the hard work that goes on behind the scenes to reach a point of success.

Maggie emphasised, “The most challenging part is the wearing of many hats. There are lots of little pieces that go into running a business and it’s tricky sometimes to keep everything in order!

I’m lucky to have a great support network and customer community who I’m always running new ideas and concepts by, so that really helps.”

As a young female entrepreneur, Maggie hopes to be a source of inspiration to young women who have big dreams, but are hesitant to push the button on their idea. 

“The best thing to do is just start and adjust along the way. There are so many great resources online for starting businesses and if it’s something you think you might enjoy, definitely have a crack!

When I started my business I thought, the worst thing that can happen is I will be stuck with a bunch of razors that I will give out as Christmas presents for the rest of my life!”

Maggie hopes to one day see Smoothie Stick in store. Let’s keep our eyes peeled!

Congratulations on your entrepreneurial successes, Maggie! We wish you the best of luck in your future endeavours.

If you’d like to know more about Smoothie Stick, click here.

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